
Flavor Monsters

Flavor Monsters
In order to expose Big Tobacco's manipulative tactics focused towards teens, the truth team created the Flavor Monsters campaign to help spread awareness of this fact : In 2009 Candy-flavored cigarettes were outlawed, but 45 flavors still exist in other tobacco products. We started with a mobile game. To support the game, we made; trailer videos, posters, outdoor murals and went on tour with comic con.


Flavor Monster Case Study











